Instagram & LinkedIn Brand Awareness Campaign
Summary
Freelancer Client is hiring: Instagram & LinkedIn Brand Awareness Campaign.
Location: Remote
My primary objective is to elevate brand visibility through a tightly focused social-media push on Instagram and LinkedIn. The campaign should feel cohesive across both platforms, reflecting a consistent voice and visual style while playing to each network’s strengths—quick-hit, creative storytelling on Instagram and authority-building thought leadership on LinkedIn.
What you'll do:
• Set up and manage two test ad sets (one per platform) using Meta Business Suite and LinkedIn Campaign Manager, including audience selection, budget pacing, and creative optimisation.
• Monitor reach, impressions, engagement rate, follower growth, and click-throughs, then deliver a weekly performance snapshot with insights and next-step recommendations.
Benefits & perks:
• Map a short, data-backed strategy that outlines target personas, key messages, posting cadence, and the mix of organic versus paid tactics.
Skills: Graphic Design, Internet Marketing, Twitter, Facebook Marketing, Social Media Marketing, Digital Marketing, Instagram Marketing, Content Creation
Budget: $12500–$37500 USD
Source: Freelancer Client via Remote / Online. Apply on the source website.
Original
My primary objective is to elevate brand visibility through a tightly focused social-media push on Instagram and LinkedIn. The campaign should feel cohesive across both platforms, reflecting a consistent voice and visual style while playing to each network’s strengths—quick-hit, creative storytelling on Instagram and authority-building thought leadership on LinkedIn.
What needs to happen
• Map a short, data-backed strategy that outlines target personas, key messages, posting cadence, and the mix of organic versus paid tactics.
• Produce platform-ready creative—images, carousels, short-form video/Reels, and concise copy that drives saves, shares, and profile visits.
• Set up and manage two test ad sets (one per platform) using Meta Business Suite and LinkedIn Campaign Manager, including audience selection, budget pacing, and creative optimisation.
• Monitor reach, impressions, engagement rate, follower growth, and click-throughs, then deliver a weekly performance snapshot with insights and next-step recommendations.
Acceptance criteria
1. A two-week content calendar approved before publishing.
2. Minimum 15 brand-consistent posts delivered per month.
3. Paid campaigns launched on schedule with clear objectives and tracking links.
4. Weekly report shows metrics and actionable learnings.
Canva, Adobe Creative Suite, Hootsuite or Buffer are all fine for workflow, so feel free to use whichever keeps things efficient, provided source files are shared. Share a brief portfolio link (or screenshots) of past Instagram and LinkedIn work so I can see style and results before we start.
Location & Details
Apply on source →About this listing
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