Engaging Animated Social Media Posts for Craft Distillery
Краткое
Freelancer Client is hiring: Engaging Animated Social Media Posts for Craft Distillery.
Location: Remote
Creative Brief: Social Media Animation Series
- Stylized character animations of the crew. - Capturing their "quirky" nature through movement and short, punchy dialogue or captions.
What you'll do:
• Maintain a consistent visual style while our physical location is under construction.
Skills: Graphic Design, Animation, After Effects, Caricature & Cartoons, Creative Design, 2D Animation, 2D Animation Explainer Video
Budget: $250–$750 USD
Source: Freelancer Client via Remote / Online. Apply on the source website.
Оригинал
Creative Brief: Social Media Animation Series
Project Overview:
We are looking to produce a series of short, engaging animated posts for social media. As a craft distillery in the midst of a major brand evolution and a physical relocation, we want to introduce our products and our people to our audience in a way that feels authentic but visually polished.
The Objective:
The goal is to build brand awareness and "humanize" the business without relying on traditional live-action video. We are currently rebuilding our brand identity while moving into a new space, and we want these animations to bridge the gap between our heritage and our future.
Why Animation?
While we are passionate about what we do, our team is extremely "camera-shy." However, we are a quirky, interesting, and dedicated crew. Animation allows us to:
- Lean into our eccentricities and "off-beat" personalities.
- Maintain a consistent visual style while our physical location is under construction.
- Showcase the spirit of the brand through a medium that is as handcrafted as our products.
Content Pillars:
The series will be divided into two main categories:
1. The Products:
- Highlighting core spirits (Vodka, Rum, Whiskey, and Liqueurs).
- Focusing on the "craft" element—the ingredients, textures, and unique flavor profiles.
- Visualizing the "feeling" of the spirits rather than just the bottle.
2. The Team:
- Stylized character animations of the crew.
- Capturing their "quirky" nature through movement and short, punchy dialogue or captions.
- Focusing on their roles in the distilling process (from heavy lifting to fine-tuning flavors).
Visual Direction & Tone:
- Tone: Authentic, slightly irreverent, knowledgeable but approachable.
- Style: Clean and crisp with a handcrafted aesthetic—textures evoking sandstone, copper, grain, and wood.
- Vibe: Reflective of transition—respectful of history but excited about the future.
Deliverables:
- Format: Vertical (9:16) for Reels/TikTok and Square (1:1) for main feeds.
- Duration: 10–15 seconds per clip.
- Quantity: An initial series of 5–8 posts.
Key Messaging:
- We take spirits seriously but don’t take ourselves too seriously.
- The brand is evolving, but the quality and people behind it remain unchanged.
Локация & Details
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