Fix Google Indexing for Plain HTML Site
Summary
Freelancer Client is hiring: Fix Google Indexing for Plain HTML Site.
Location: Remote
Technical SEO Specialist Needed — Fix Google Indexing for Plain HTML Site (99 Pages → Only 4 Indexed)
We run doorzlondon.com, a fire-door installation business serving London (HMO compliance, FD30/FD30S/FD60, flat entrance doors, internal doors, borough-specific service pages). The site is built in plain HTML, CSS and a small amount of vanilla JavaScript — no WordPress, no React, no headless CMS. It's hosted behind Cloudflare, with HTTPS, a working robots.txt, and a submitted sitemap.xml. The technical SEO foundations are decent — canonical tags, Open Graph, Twitter cards, geo meta tags, FAQ / Breadcrumb / Review schema (all confirmed in Google Search Console Enhancements), and the sitemap reads successfully every time Google fetches it. Google Search Console shows the following indexing status (as of 18 May 2026):
Requirements:
• Strong technical SEO background — must have fixed indexing problems on real client sites before.
• Comfortable editing plain HTML directly (no CMS plugin shortcuts available).
• Fluent in Google Search Console, especially the Page Indexing report and URL Inspection.
• Experience with Screaming Frog or Sitebulb for site crawling.
• Schema.org and JSON-LD literacy.
• Native or near-native English (we run an HMO compliance / fire-safety business and the writing has to be law-aware and credible).
• Timeline & deliverable
• We'd like the redirect cleanup done in week 1 and the bulk of the "Discovered – currently not indexed" pages resolved within 30 days. We want to see the indexed count climb from 4 → 30+ within that window.
Skills: SEO, Technical Writing, Google Analytics, Content Writing, Content Strategy, Data Analysis
Budget: $1500–$12500 USD
Source: Freelancer Client via Remote / Online. Apply on the source website.
Original
Technical SEO Specialist Needed — Fix Google Indexing for Plain HTML Site (99 Pages → Only 4 Indexed)
About the project
We run doorzlondon.com, a fire-door installation business serving London (HMO compliance, FD30/FD30S/FD60, flat entrance doors, internal doors, borough-specific service pages). The site is built in plain HTML, CSS and a small amount of vanilla JavaScript — no WordPress, no React, no headless CMS. It's hosted behind Cloudflare, with HTTPS, a working robots.txt, and a submitted sitemap.xml.
The technical SEO foundations are decent — canonical tags, Open Graph, Twitter cards, geo meta tags, FAQ / Breadcrumb / Review schema (all confirmed in Google Search Console Enhancements), and the sitemap reads successfully every time Google fetches it.
The problem we need fixed
Google Search Console shows the following indexing status (as of 18 May 2026):
Sitemap discovered pages: 99
Indexed: 4
Not indexed: 80 from the sitemap (95 across all known URLs)
The breakdown of unindexed pages:
Discovered — currently not indexed: 64 pages (Google found them but won't crawl/index them)
Page with redirect: 16 pages
Redirect error: 5 pages
Crawled — currently not indexed: 2 pages
Alternative page with proper canonical: 2 pages
Homepage avg position has just jumped from 33.4 to 10.5 in a single week, so Google clearly likes the homepage — but the other 95 pages are invisible. Your job is to get those pages indexed and ranking.
Scope of work
Full audit of the 99 sitemap URLs — confirm which are intended canonical pages and which are legacy/should be removed from the sitemap.
Diagnose and fix every redirect error and page with redirect (21 pages) so they resolve cleanly with a 200 OK.
For the 64 Discovered – currently not indexed URLs, identify the cause for each — thin content, orphaned (no internal links), low-quality signal, duplicate content, or crawl-budget — and fix at the page level. This will involve:
Adding internal links from the homepage and high-traffic pages to every borough/service page.
Adding 200–500 unique words to any thin pages so they pass Google's quality threshold.
Ensuring each page has a unique title, meta description, H1, and canonical tag.
Validate fixes inside Google Search Console using URL Inspection → Request Indexing, then run the indexing validation reports.
Set up a basic monitoring sheet (Google Sheet is fine) tracking indexed-page count weekly.
Hand over a written "what was wrong / what was fixed / how to keep it healthy" report at the end.
Stretch goal (priced separately if you want): add proper LocalBusiness, Service, and HowTo schema where missing.
What we'll give you
Read-only / delegated user access to Google Search Console (we will add your Google account; please do not ask for our password).
FTP / SFTP access to the HTML files, OR access via our developer who can deploy your changes.
A list of priority pages (homepage, borough pages, HMO compliance, FD30S, fire door cost).
Required skills
Strong technical SEO background — must have fixed indexing problems on real client sites before.
Comfortable editing plain HTML directly (no CMS plugin shortcuts available).
Fluent in Google Search Console, especially the Page Indexing report and URL Inspection.
Experience with Screaming Frog or Sitebulb for site crawling.
Schema.org and JSON-LD literacy.
Native or near-native English (we run an HMO compliance / fire-safety business and the writing has to be law-aware and credible).
Timeline & deliverable
We'd like the redirect cleanup done in week 1 and the bulk of the "Discovered – currently not indexed" pages resolved within 30 days. We want to see the indexed count climb from 4 → 30+ within that window.
Budget
Fixed-price preferred. Please quote in your reply with a breakdown of (a) audit + redirect cleanup, (b) per-page content/indexing work, (c) final report. Hourly is fine if you prefer.
To apply — please answer these three questions in your reply (anyone who skips them will be ignored, this filters out copy-paste applications):
The most common single cause of "Discovered – currently not indexed" you see on small business sites, and how you fix it.
How you'd prioritize which of our 95 unindexed pages to fix first.
A link to one site where you fixed an indexing problem, plus a screenshot of the before/after indexed-page count from Google Search Console.
Thanks — looking forward to working with someone who can move fast on this.
Location & Details
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