WordPress Funnel + Brand Website Build (Phase 1)
Summary
Freelancer Client is hiring: WordPress Funnel + Brand Website Build (Phase 1).
Location: Remote
Compensation: Open to fixed-price proposals based on experience and scope alignment.
Sydney-Based Personal Brand | Fitness + Lifestyle
What you'll do:
• Create a scalable foundation for future expansion
Requirements:
• Hero section
• Brief brand introduction
• CTA buttons:
• Health & Fitness
• Archive
• Collaborate
• Clean typography
• Strong spacing
Nice to have:
• WordPress
• Elementor
• Google Tag Manager
• Meta Pixel
• Trainerize external checkout
Benefits & perks:
• HEALTH & FITNESS
Skills: Website Design, WordPress, Landing Pages, UX / User Experience, Conversion Rate Optimization, Google Tag Management, Facebook Pixel, Elementor, Funnel, Content Management System (CMS)
Source: Freelancer Client via Remote / Online. Apply on the source website.
Original
Sydney-Based Personal Brand | Fitness + Lifestyle
Budget: Open to fixed-price proposals based on experience and scope alignment.
We’re building the first live phase of a premium personal brand website focused on fitness, lifestyle, and coaching conversions.
This is NOT a large corporate website project.
The goal is to create a website that is:
✔ Premium
✔ Modern
✔ Minimal
✔ Conversion-focused
✔ Mobile-first
The website should:
- Introduce the brand clearly
- Convert visitors into consultation bookings
- Sell an online fitness program
- Create a scalable foundation for future expansion
We DO NOT want:
✘ Overdesigned layouts
✘ Generic “bro gym” aesthetics
✘ Heavy animations
✘ Cluttered pages
✘ Cheap template-style designs
Website Structure
- HOME
Main premium routing page
- HEALTH & FITNESS
Coaching + online program funnel
- ARCHIVE
Lifestyle/editorial placeholder
- COLLABORATE
Brand partnerships + opportunities
CONTACT
General enquiries
Phase 1 Scope
Phase 1 is intended to launch the first public-facing version of the VY brand ecosystem.
Priority is clarity, mobile UX, conversion structure, and scalable architecture — not unnecessary complexity.
1. Home Page
Home page should act as a premium routing page — not a long-form sales page.
Purpose:
Create a strong first impression and direct users into the correct section.
Requirements:
- Hero section
- Brief brand introduction
- CTA buttons:
- Health & Fitness
- Archive
- Collaborate
- Clean typography
- Strong spacing
- Minimal structure
- Mobile-first readability
2. Health & Fitness Hub
Purpose:
Guide visitors toward:
- Consultation bookings
- Strong Start online program
- Group fitness information
Requirements:
- Simple navigation structure
- Clear CTA placement
- Minimal layout
- Group fitness timetable section
- Informational only (no booking system required)
CTA Buttons:
- Start Coaching
- View Strong Start Program
3. Consultation Page
Main Conversion Page
Requirements:
- Embedded booking/calendar system
- Explanation of consultation process
- Sydney CBD + Lidcombe wording only
- “Not a member? No problem.”
- Premium minimal design
Notes:
- Currently using Calendly
- Open to cleaner/premium booking platform suggestions
- This is a conversion page, NOT a long-form sales page
4. Strong Start Program Page
Online Fitness Program Sales Page
Requirements:
- Mobile-first layout
- Trainerize external checkout integration
- Clean page sections:
- What it is
- Who it’s for
- What’s included
- 4-week outcome
Tone:
- Structured
- Clear
- Confidence-building
- Simple
5. Archive Page
Lifestyle / Editorial Brand Section
Requirements:
- Minimal layout
- Image-focused
- Elegant aesthetic
- Short introductory copy
6. Collaborate Page
Brand Partnerships, Media & Collaboration Enquiries
Requirements:
- Short introduction
- Simple contact/enquiry section
- Premium minimal layout
Tracking Requirements
Setup required:
- Google Tag Manager (GTM)
- Meta Pixel
Track Events:
- PageView
- ViewContent
- InitiateCheckout
(triggered from Trainerize checkout button clicks)
Important:
- Proper testing required
- Screenshot confirmation of event firing
Preferred Tech Stack
- WordPress
- Elementor
- Google Tag Manager
- Meta Pixel
- Trainerize external checkout
Design Direction
The website should feel more like a premium founder/personal brand than a commercial gym website.
Colours:
- Black & white base
- Burnt orange CTA accents only
Design Style:
- Editorial-inspired
- Premium
- Structured
- Minimal
- Mobile-first
Avoid:
- Generic gym branding
- Overly corporate layouts
- Excessive motion/animations
- Cheap template appearance
Important Notes
This is Phase 1 only.
Future phases may include:
- Expanded coaching funnels
- SEO pages
- Archive/content expansion
- Brand campaigns
- Additional landing pages
- Team/staff systems
Ideal Freelancer
We’re looking for someone who:
- Understands premium minimalist design
- Can build clean conversion-focused pages
- Has strong WordPress + Elementor experience
- Understands mobile-first UX
- Has experience with fitness, personal brands, or editorial-style websites
Please include:
- Relevant portfolio examples
- Similar projects completed
- Suggested timeline
- Booking platform recommendations (if applicable)
To Apply:
Please include:
1. 2–3 relevant Elementor websites or funnels you’ve built
2. Confirmation you can:
• Use Elementor
• Setup GTM + Meta Pixel
• Integrate booking systems
• Connect external checkout systems
3. Your estimated delivery timeline
4. Your fixed quote
5. Start your proposal with:
“VY Phase 1” so I know you’ve read the full brief.
Looking for someone who understands: clarity, structure, conversion, and premium minimal design — not just someone installing templates.
Preference will be given to freelancers who demonstrate:
- clean typography
- spacing/layout discipline
- strong mobile UX
- premium minimalist execution
- understanding of conversion funnels
Location & Details
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