Specialty Coffee Branding
Краткое
Freelancer Client is hiring: Specialty Coffee Branding.
Location: Remote
I am launching a new specialty coffee roastery and I am looking for a strong designer to help develop the visual identity.
What you'll do:
• Cartoonish design
• Trend-led design
Requirements:
• Strong typography
• Strong shelf impact
Skills: Graphic Design, Logo Design, Illustrator, Branding, Typography, Illustration, Packaging Design, Visual Design
Budget: $750–$1500 USD
Source: Freelancer Client via Remote / Online. Apply on the source website.
Оригинал
I am launching a new specialty coffee roastery and I am looking for a strong designer to help develop the visual identity.
The brand is very personal and built around independence, maturity, precision, and calm confidence. It should feel established, peaceful, simple, premium, and trustworthy — not loud, childish, cartoonish, or overly trendy.
I need help with:
* Logo
* Basic visual identity direction
* Colour palette
* Coffee bag / packaging concept
* Label layout for rotating coffees
The design should feel modern, refined, and distinctive, with strong shelf presence. I want the packaging to stand out without looking like typical loud specialty coffee branding.
The logo should be simple, memorable, and work well across coffee bags, labels, boxes, website, social media, documents, signage, and merchandise. I do not want generic coffee icons such as beans, cups, flames, mountains, or cartoon illustrations.
The tone of the brand should be:
Calm, confident, precise, honest, personal, mature, and independent.
Visual direction I like:
* Minimal but not boring
* Premium but not cold
* Strong typography
* Confident use of one main colour
* Matte / tactile / refined packaging feel
* Clean information hierarchy
* Scandinavian / European restraint
* Strong shelf impact
Visual direction to avoid:
* Cartoonish design
* Childish graphics
* Loud specialty coffee clichés
* Generic coffee symbols
* Trend-led design
* Overly playful branding
* Anything that feels cheap, random, or trying too hard
The final design system should be practical for a small roastery launching with rotating coffees, so it needs to be beautiful but also easy to use and repeat.
Please include examples of previous branding or packaging work, especially in coffee, food, drink, hospitality, or premium consumer goods.
Deliverables required:
* Logo files
* Brand colour palette
* Typography recommendations
* Packaging concept
* Label layout
* Basic brand guidelines
* Editable source files
I am looking for someone with strong taste, restraint, and the ability to create a serious, recognisable brand — not just a quick logo.
Локация & Details
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