Cordelia Cruise Lead Generation Google Ads
Summary
Freelancer Client is hiring: Cordelia Cruise Lead Generation Google Ads.
Location: Remote
I manage the marketing for Cordelia Cruises and need a performance-driven Google Ads campaign that brings in qualified enquiries and bookings from families and couples across the country.
What you'll do:
• Set up accurate conversion tracking through Google Tag Manager and GA4 so every form submission, call, or booking request is captured.
• Launch, monitor, and fine-tune bids, audiences, and creatives, adjusting daily to hit lead targets.
Benefits & perks:
• Research and select high-intent keywords and negative lists tailored to cruise holidays.
Skills: Copywriting, Internet Marketing, SEO, Google Adwords, Digital Marketing, Marketing Strategy, Keyword Research, Lead Generation, Google Ads
Budget: $1500–$12500 USD
Source: Freelancer Client via Remote / Online. Apply on the source website.
Original
I manage the marketing for Cordelia Cruises and need a performance-driven Google Ads campaign that brings in qualified enquiries and bookings from families and couples across the country.
The task centres on building, optimising, and scaling search and (where sensible) display/remarketing campaigns that keep our cost-per-lead low while filling the sales pipeline for upcoming sailings.
Scope of work
• Research and select high-intent keywords and negative lists tailored to cruise holidays.
• Write compelling ad copy and extensions that speak to family and couples’ getaways.
• Structure campaigns and ad groups for clear budget control and easy optimisation.
• Set up accurate conversion tracking through Google Tag Manager and GA4 so every form submission, call, or booking request is captured.
• Launch, monitor, and fine-tune bids, audiences, and creatives, adjusting daily to hit lead targets.
• Provide concise weekly performance reports in Looker Studio highlighting CPL, ROAS, and next steps.
Acceptance criteria
1. Campaigns must go live within five days of asset hand-off.
2. Tracking must record at least 95 % of all genuine leads.
3. Weekly CPL stays within the agreed target range (we’ll define this together before launch).
4. A clear optimisation log is shared so we understand what changes were made and why.
Existing brand guidelines, landing pages, and creative assets will be supplied immediately after onboarding.
Location & Details
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