Performance Marketing for Health Supplements across Meta
Краткое
Freelancer Client is hiring: Performance Marketing for Health Supplements across Meta.
Location: Remote
Our organization is seeking a data-driven, highly proficient Performance Marketing Agency to manage, optimize, and execute our paid advertising campaigns across the Meta ecosystem (Facebook, Instagram, and WhatsApp).
We specialize in food supplements and healthcare products marketed to an international audience. Due to the sensitive and highly regulated nature of the health and wellness sector across different global regions, we require an agency partner with deep experience in navigating strict compliance landscapes.
While our internal team will spearhead and provide the core creative assets and foundational strategies, we require an agency partner to stress-test our plans, handle tactical international media buying, optimize cost efficiencies, and meticulously safeguard our ad accounts from policy restrictions.
The selected agency will be responsible for the technical deployment, algorithmic optimization, and strict policy management of our Meta Ads ecosystem.
Strategy Finalization & Media Buying: Review and stress-test internally generated strategies. Provide data-backed recommendations on budget allocation, international targeting, and cross-border funnel architecture.
Skills: Adobe Flash, Digital Marketing, Instagram Marketing, Data Analysis, Google Canvas, Visual Design, Facebook Ads, Meta Pixel
Budget: $10–$11 USD
Source: Freelancer Client via Remote / Online. Apply on the source website.
Оригинал
Our organization is seeking a data-driven, highly proficient Performance Marketing Agency to manage, optimize, and execute our paid advertising campaigns across the Meta ecosystem (Facebook, Instagram, and WhatsApp).
We specialize in food supplements and healthcare products marketed to an international audience. Due to the sensitive and highly regulated nature of the health and wellness sector across different global regions, we require an agency partner with deep experience in navigating strict compliance landscapes.
While our internal team will spearhead and provide the core creative assets and foundational strategies, we require an agency partner to stress-test our plans, handle tactical international media buying, optimize cost efficiencies, and meticulously safeguard our ad accounts from policy restrictions.
2. Scope of Work & Key Responsibilities
The selected agency will be responsible for the technical deployment, algorithmic optimization, and strict policy management of our Meta Ads ecosystem.
Strategy Finalization & Media Buying: Review and stress-test internally generated strategies. Provide data-backed recommendations on budget allocation, international targeting, and cross-border funnel architecture.
Campaign Execution: End-to-end setup, structuring, tracking, and execution of campaigns across Facebook, Instagram, and WhatsApp, optimized for international regions.
Conversion Tracking & Data Infrastructure: Ongoing maintenance and optimization of Meta Pixel, Conversions API (CAPI), and offline event tracking to ensure data accuracy across different country domains.
Hyper-Strict Policy Compliance & Risk Mitigation: Proactively audit all ad setups, ad copy, visual hooks, and landing pages. The agency must ensure flawless adherence to Meta’s policies regarding Health, Wellness, Supplements, and Medical claims, preventing ad rejections, Business Manager restrictions, or permanent account bans.
3. Key Performance Indicators (KPIs) & Goals
The agency will be evaluated on their ability to move the needle on the following key metrics across our target international markets:
Metric
Target Objective
CPR (Cost Per Result)
Primary Focus: Systematic reduction through international audience refinement, placement optimization, and algorithmic maturation.
ATR (Action Taker Rate)
Improve the efficiency of international users moving from ad impressions and clicks to concrete actions.
Impressions & Reach
Maximize visibility and ad delivery efficiency within specified target geographies without increasing ad fatigue.
Conversion Rate (CVR)
Drive higher bottom-of-funnel actions (purchases, leads, or WhatsApp consultations) across localized markets.
4. Sector-Specific Challenges & Expectations
A. Meta Compliance for Healthcare & Supplements
The health and supplement niche faces intense scrutiny from Meta’s automated compliance bots. The agency must have a proven track record of navigating restrictions regarding:
"Before and After" imagery or unrealistic body/health expectations.
Implied or explicit disease-curing claims.
Misleading health/dietary statements.
B. International Nuances
Operating in international markets requires an understanding of cross-border localization, managing WhatsApp infrastructure globally, and understanding regional ad delivery behavior.
5. Operational & Partnership Structure
To ensure a seamless workflow, the operational dynamics will be structured as follows:
Creative & Ideation (Internal Team): We will provide the creative angles, copy variations, hooks, and overall strategic vision for our supplement and healthcare lines.
Media Buying & Technical Optimization (Agency): The agency will handle structure, campaign configurations, international target testing, scaling mechanics, and technical feedback on what creative formats are algorithmically performing best.
Meta Compliance Assurance: The agency must serve as our first line of defense against Meta policy violations, ensuring a zero-ban, zero-restriction track record despite the high-risk nature of the healthcare niche.
Локация & Details
Перейти к источнику →About this listing
This remote opportunity was imported from Freelancer and is shown here for discovery. To apply, follow the link to the original posting.