Lead-Gen Facebook Ads Specialist for Software Selling
Summary
Freelancer Client is hiring: Lead-Gen Facebook Ads Specialist for Software Selling.
Location: Remote
I need an experienced Facebook Ads pro to turn our consumer-facing software into a steady stream of qualified B2C leads. You’ll take full ownership of the funnel—from researching audiences and crafting thumb-stopping creatives, through campaign setup in Ads Manager, to ongoing optimisation and reporting.
What you'll do:
• Write and design high-converting ad variations (static or video)
• Implement the Meta Pixel and custom events to track every step
• Deliver concise weekly reports with key metrics and next-step recommendations
Skills: Facebook Marketing, Advertising, Social Media Marketing, Digital Marketing, Lead Generation, Facebook Ads
Budget: $600–$1500 USD
Source: Freelancer Client via Remote / Online. Apply on the source website.
Original
I need an experienced Facebook Ads pro to turn our consumer-facing software into a steady stream of qualified B2C leads. You’ll take full ownership of the funnel—from researching audiences and crafting thumb-stopping creatives, through campaign setup in Ads Manager, to ongoing optimisation and reporting.
The software is ready and our landing pages convert; what’s missing is a disciplined ads strategy that keeps cost per lead low while scaling volume. I expect you to:
• Plan and launch cold, lookalike, and retargeting campaigns
• Write and design high-converting ad variations (static or video)
• Implement the Meta Pixel and custom events to track every step
• Run A/B tests on audiences, placements, and creatives, pausing losers quickly
• Deliver concise weekly reports with key metrics and next-step recommendations
Success is defined by a consistent flow of quality B2C leads at or below our target CPL, along with clear insights I can present to stakeholders. If you live and breathe Facebook Ads, understand SaaS buyer psychology, and can hit the ground running, let’s talk.
Location & Details
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